“To promote community outreach beyond paying lip service, it’s time that we expand our definition of what constitutes contributions of “value” and stop judging each others’ work according to a narrow, simplistic definition of “impact.” At a minimum, we must thoughtfully consider the linkages between the nature of the research, its goals, and the community that the work is crafted to reach. If perceptions and attitudes about the outdated definition of what constitutes “success” in academia do not change, if academics do not stop looking down on those who communicate with practitioners and the general public, and if the words we use to criticize each other’s work continue to centre around a narrow, outdated definition of “impact,” then changing the way academia views outreach is going to take a very long time.”